Chinese court orders Paramount Pictures to pay ¥2 million compensation over Transformers: Age of Extinction dispute
US film maker and its Chinese partner failed to fulfil major obligations of agreement to feature logo of scenic resort used for shooting in final film, court rules.
The US film producer of the hit Hollywood film Transformers: Age of Extinction has been ordered by a Chinese court to pay compensation of about 2 million yuan (HK$2.3 million) to a Chinese tourist resort over a dispute involving product placement.
A court in Chongqing in the southwest of the country, gave its verdict on Thursday against Paramount Pictures and 1905, its Chinese partner, a Beijing-based film studio, China National Radio reported.
The lawsuit was launched by the Wulong Karst National Geological Park’s management company, Wulong Karst Tourism in 2014.
The Chinese company formed by the government of Wulong county – renowned for its stunning eroded limestone landscapes, known as karst – said it had agreed with the film-makers that a logo of the resort would be included in the final film.
Paramount Pictures and 1905 had failed to fulfil the major obligations of the agreement signed with the resort in 2013, but later had partly made up for the resort’s loss, the court ruled.
Wulong Karst Tourism, which had originally demanded compensation of 20.8 million yuan, had promised in the contract to pay sponsorship of 6 million yuan to Paramount and would allow the film’s production crew to shoot in its natural setting in exchange for the name of the park being promoted in the film.
T/H: scmp
T/H: scmp
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